IBM has published a quite interesting ePaper titled “the end of advertising as we know it“:
The next 5 years will hold more change for the advertising industry than the previous 50 did. Increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked.
I recommend this article to everybody who is working in this field, since – in my opinion – the authors aggregate all main trends and manage to give valid future prospects
filed under: article, future, marketing
Advertising will hardly change as much as IBM would like to. Although it would be in their interest as a consultancy changing processes and structures of organisations, marketing staff and all connected budgest are way too powerful not to slow down a development advertising is very well aware of..
///// Stylewalker 11.12.07 #