IBM has published a quite interesting ePaper titled “the end of advertising as we know it“:

The next 5 years will hold more change for the advertising industry than the previous 50 did. Increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked.

I recommend this article to everybody who is working in this field, since – in my opinion – the authors aggregate all main trends and manage to give valid future prospects

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I want to share an interesting interview with Tim O’Reilly, in which he tells the editors of wired magazin what he thinks of the actual buzz about Web 2.0. His main argument is that it has little to do with ajax and visual styles, but rather about “Controlling Data” on the web.

Just to remember: Tim O’Reilly invented the term “Web 2.0” in the article “What is Web 2.0? – Design Patterns and Business Models for the Next Generation of Software”, trying to aggregate several structural developments that were/are occuring on the web.

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ein treffender artikel zum youtube-hype auf wired.

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