the end of advertising as we know it
IBM has published a quite interesting ePaper titled “the end of advertising as we know it“:
The next 5 years will hold more change for the advertising industry than the previous 50 did. Increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked.
I recommend this article to everybody who is working in this field, since – in my opinion – the authors aggregate all main trends and manage to give valid future prospects
filed under: article future marketing
comments [1]
If you like my work...
...you could subscribe to my newsletter! From time to time I will inform you about my new videos & animations.
Tag Cloud
3d, abstract, absurdity, activism, advertising, after effects, analog, animation, anniversary, apple, architecture, argentina, ars electronica, art, article, audio, award, barcelona, berlin, black, black/white, bochum, book, cccb, cctv, character, chile, china, christmas, cinematograhic, climate, comics, commercial, conference, copyright, costa rica, creative commons, cubism, culture, daily detail, dance, demoreel, design, dortmund, download, eat meat, egypt, epic, europe, exhibition, experimental, face in place, fake, festival, film, flash, foucault, freezenlab, fun, funny, future, game, generative, geometry, germany, google, history, hype, identity, illustration, industrial, infographics, inspiration, installation, interactivity, interview, ipod, japan, köln/cologne, landscape, lofi, map, marketing, mashup, me, media art, media sciences, motion, motion design, music, music clip, netart, netaudio, news, nrw, open source, paris, pdf-mag, perfection, philosophy, photo, pixelart, plugin, political, politics, porno, postproduction, privacy, quote, reel, refugees, ruhr2010, ruhrgebiet, screening, sculpture, signs, software, space, stopmotion, street, streetart, stuff, style, system, terror, theory, title design, tracking, tutorial, tv, typography, university, urbanity, usa, video, video art, videoclip, videofestival, vintage, violence, viral marketing, visuals, web, webdesign, weird, wikileaks, wood, youtube