We all know the problem: You just made up a brilliant image for your city (for example Barcelona) that attracts tourists, trade shows and the global community’s attention. But suddenly, with all this attention you realize that the image you have developed with so much hard work does not reflect the actual reality. So you start modifying it.
As one tiny detail of this plan, you have to make sure that the public space is clean, nice and free of possible negative influences to the idealized tourists and foreign visitors. Basically, you have to get rid of some of the most annoying inhabitants of public spaces. How to do this? Well, I propose an easy to follow three step approach:

Identify: First you need to detect the place where the unwanted public activity takes place.

Design: Think about an effective way of imposing the citizen’s behavior.

Install: Now you can apply the measure to the problematic space and transform its function.

Voilà, you are done!
Now let’s all go out there and destroy another public space!

Just for your information: I have taken these pictures at carrer San Pau, Barcelona (check the Google Street View)

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IBM has published a quite interesting ePaper titled “the end of advertising as we know it“:

The next 5 years will hold more change for the advertising industry than the previous 50 did. Increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked.

I recommend this article to everybody who is working in this field, since – in my opinion – the authors aggregate all main trends and manage to give valid future prospects

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finally i found the perfect web 2.0 online application to make easy bucks: bullshitr is a step-by-step introduction on how to make money within the actual web-hype:

1. Devise bullshit-compliant products and services with the Web 2.0 Bullshit Generator™
2. Go to Brownpau’s Buzzphrase Generator for some excellent catchphrases with which to litter your site and marketing materials.
3. Name your new Web 2.0 site with Andrew Woolridge’s Web 2.0 Company Name Generator.
4. Go get yourself a snazzy logo with the Web 2.0 Logo Generator.
5. Lather, rinse, repeat.
6. ???
7. Sell your company to Yahoo!
8. Profit! †

as i followed these advices, my shiny new company will have a logo like this…

i will dedicate myself to create a fancy mashup that can be described as ‘tag-based apps via maps api’ and, based on this, i will make money spreading ‘citizen-media widgets’, due to my higher education and concerns as a media scientist student.

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die paranoiker und ad-freaks haben auf solch eine seriöse nachricht schon seit langem gewartet: wie die analysten von emarketer in einer prognose berichten, sollen die ausgaben für die erforschung und nutzung von schlafreklame bis zum jahr 2020 auf 3,3 milliarden dollar ansteigen. vor allem große firmen wie coca cola und nike seien an einer solchen entwicklung interessiert. einem sogenannten professor ivan nydea, ‘chief scientist’ von ‘in-sleep’ zufolge, seien sogar bereits erste erfolge bei der übermittlung von werbenachrichten in den rem-phasen zu verzeichnen.

der nächste gesponserte traum könnte dann wohl in etwa so aussehen:

You are flying over your old primary school when you decide to touch down to say hello to a poodle-like dog that reminds you of the taxi driver you met yesterday. As you begin talking, the earth becomes a quagmire of quicksand and you can’t move quickly enough to flee the impending death that approaches. Suddenly, like uncovered treasure, you spy a shiny metallic object to your left. It is a fresh can of Coca Cola’s new “Uncal” diet soda. You drink the elixir and bound to the safety of your classroom, dressed only in a Speedo “DayGlo” swimsuit and a pair of Nike “AstroBounce” sneakers.

Then you wake up.

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